These days, the Blockchain buzz like ICO PROMOTION campaign is everywhere. Many make false assumptions that the blockchain is a web platform or some type of cryptocurrency and that it’s not something they need to know about. In reality, the blockchain is a valuable tool in your digital arsenal. Here are 9 mistakes to avoid if you want to use this powerful tool properly:
1) You don’t know what it is –
The first step in using anything effectively is understanding it well enough to create an effective strategy for it. This includes educating yourself on what this thing called “Blockchain” really does before jumping into the deep end and making any rash decisions about using it for marketing purposes. The blockchain is a very powerful tool that can put you in a unique position for both branding and lead generation. If you don’t know what it does, chances are you can’t use it to its full potential. Don’t make that mistake.
2) You don’t know how to position it –
You might be familiar with the word “Blockchain” but not really sure about how the technology works or what its benefits are. You might also have a vague idea of how the technology works but not know much about it. Don’t let that cloud your thinking. Make sure you get an understanding on how Blockchain technology works and what it can do for you and your business. Once you’re educated, think about ways to position the use of Blockchain to build trust with your prospects, customers, and existing clients.
3) You don’t know where to start –
Once you’ve gotten up to speed using Blockchain in the sense that you understand its basic properties, the next step is figuring out where in your marketing plans or lead-generating process to start using it effectively. An important thing to note here is that while Blockchain technology is powerful in its ability to secure your data and protect consumer information, you will not be able to use it alone. You need to do some serious research on what other tools will complement or create synergy with Blockchain technology. Find our site list here.
4) You don’t know who you can or cannot brand with –
Blockchain technology can revolutionize many aspects of your business but it doesn’t mean that every company can get in on the ground floor. Either they are currently working with another brand or they don’t want to risk being associated with an unproven idea like blockchain technology. You’ll want to research which brands or companies are using it and the ones that are not. You can check out such sites as BrandChain, Blockchain Tracker, or the Blockchain A-Z website.
5) You don’t know how to create a compelling message –
People will never use anything without a reason and this is not different with Blockchain technology. You have to have an angle for your audience about why you are going to be using this platform for your marketing efforts. This means you have to have a clear idea of what your personal angle is that will stand out from the crowd. Don’t make the mistake of just throwing anything into your marketing campaign because it’s blockchain related.
6) You don’t know where to put it –
Just as you have to have a clear picture of what message you want to deliver on why this technology is so important for manual backlinks, you will also need to get clear on where in your marketing campaign that information should be. Don’t try and throw something new into a diverse marketing campaign. It’s going to make it hard for everyone who is involved in the process. Be smart and use your resources to figure out where the best place for your Blockchain message will be. This can be one of the most important decisions that you’ll make when putting together your market strategy with Blockchain technology.
7) You don’t know what to avoid –
In addition to knowing what not to do when it comes to your Blockchain campaign, you also need to be aware of what you should avoid using as part of your strategy. There are certain platforms that you should always avoid using or things that will never work. You should also stay away from trying to push the idea too hard outside of the natural flow of your marketing campaign.
8) You don’t know where Blockchain is headed –
Another thing you need to be aware of is where this technology is headed and where it might be in the near or distant future. You need to be aware of how Blockchain technology is being used with such platforms as IoT, AI, and VR. You might be tempted to jump on the latest bandwagon but you need to know where this technology is headed so you don’t get left behind.
9) You don’t know how it works –
You might be doing your research and still aren’t sure about how blockchain technology for token marketing works exactly? Don’t worry. That happens to many people trying to learn something new for the first time. Luckily there are some great books available that can help you better understand how the technology behind blockchain works.